Help/FAQs
Please see the list of frequently asked questions below to help you with the most common questions or concerns. If you do not see an answer contact us here
What is COBRA?
COBRA stands for Co-branded newsletters. ArcaMax is an expert in distribution of news and entertainment by email, with over 3 million subscribers. COBRA is brought to you by ArcaMax Publishing Inc. Consistent requests by publishers to have ArcaMax “run” newsletters for them has led ArcaMax to develop the industry-first COBRA newsletter partnership program. Everything ArcaMax does for partners in the COBRA program mirrors the processes and strategies used on ArcaMax’s own audience development - so rest assured you are getting the best of the “best practices.”
How do I sign up for COBRA?
1. Go to www.getCOBRA.io and clickSign Up.
2. Enter your email address.
3. Enter your Company's Name.
4. Enter your First and Last name asthe primary contact
5. Select the checkbox if you agreeto our Terms of Service.
6. Scroll down and click Get Started.
7. A confirmation email will be sent to your email address. Click on the link in the email to confirm your account and start earning revenue for your website.
2. Enter your email address.
3. Enter your Company's Name.
4. Enter your First and Last name asthe primary contact
5. Select the checkbox if you agreeto our Terms of Service.
6. Scroll down and click Get Started.
7. A confirmation email will be sent to your email address. Click on the link in the email to confirm your account and start earning revenue for your website.
Here's an interactive tutorial for the visual learners
How do reset my password?
1. Go to www.getCOBRA.io and Login.
2. Click Reset Password.
3. Enter a new password.
4. Click reset password.
5. That's it. Your done. Your password has been successfully reset.
Are you a visual learner? Follow this step by step tutorial here:
2. Click Reset Password.
3. Enter a new password.
4. Click reset password.
5. That's it. Your done. Your password has been successfully reset.
Are you a visual learner? Follow this step by step tutorial here:
Here's an interactive tutorial for the visual learners
How does COBRA subscribe users?
All users receive a confirmation letter and must click the link to confirm their subscription. We firmly believe double-opting-in a user creates a stronger relationship and leads to increased opens and clicks.
If my user decides to unsubscribe, how long does it take?
We will process the request and cease delivering mail on that subscription within 72 hours. Please note that they will receive e-mail on any other subscription(s) they may still have active with us.
What is a double opt-in process and why does COBRA use this?
We want to be sure to only send email to people who want to receive it. When your users subscribe to a newsletter, they will receive a confirmation email asking them to confirm their request. This helps us determine that the person submitting the email address actually is in control of it.
Am I allowed to redistribute, reprint, Co-branded newsletters?
No. ArcaMax licenses or owns all the content and redistribution is not allowed.
What is a COBRA Partnership?
ArcaMax Publishing provides this fully managed platform where you need only to create an account, decide what you want to ask or offer your visitors, paste a little code then sit back and enjoy the interaction.
You can collect opinions to better understand how your visitors think or you can ask brand-related questions to promote knowledge of your products or services. You can offer a newsletter which carries your content plus great syndicated content, without having to mail anything.
All this is free - Plus you'll paid 50% of the revenue as a COBRA partner!
Click here to sign up
You can collect opinions to better understand how your visitors think or you can ask brand-related questions to promote knowledge of your products or services. You can offer a newsletter which carries your content plus great syndicated content, without having to mail anything.
All this is free - Plus you'll paid 50% of the revenue as a COBRA partner!
Click here to sign up
I want to become a COBRA Partner, where do I start?
To become a COBRA partner you must first register your account. Click here to begin.
What are the requirements to be a COBRA partner?
• We deliver mail to subscribers in the USA only. Please use these tools on sites and apps targeting USA users.• We offer managed service (we do it for you) to websites and apps with more than 500,000 monthly visitors/users.• Choose Managed Services during registration and our representative will contact you.• There is no minimum traffic for the self service program
How should COBRA Partners collect email registrations?
The white label solution works best when the newsletter is presented as the Partners main email product and prominently placed on the site- headers, house ads, log-in areas, registration paths and social media. The more places they have to sign up the better.
Can I use COBRA if I already have an email newsletter?
Yes. COBRA can be offered as a secondary product to expand your user’s options.
Where will by brand be displayed?
All newsletters are titled [Partner][newsletter title] with “powered by ArcaMax.”
o Example: JoeBob’s Bargain Hunters newsletter…..powered by ArcaMax
o Example: JoeBob’s Health and Fitness newsletter…..powered by ArcaMax
Brand logo appears on main content newsletter and any digests (if applicable). Partner brand is not on third party solo email offers.
Partner name (via newsletter title- see above) appears in the subject line and body of confirmation and welcome letters
o Example: JoeBob’s Bargain Hunters newsletter…..powered by ArcaMax
o Example: JoeBob’s Health and Fitness newsletter…..powered by ArcaMax
Brand logo appears on main content newsletter and any digests (if applicable). Partner brand is not on third party solo email offers.
Partner name (via newsletter title- see above) appears in the subject line and body of confirmation and welcome letters
How do I make money?
After a user registers they start to receive newsletters. Our newsletters contain brand-safe advertising in various formats. We collect revenues in the form of CPM, CPA, CPL and CPC ads. The following month, we tally it up and split it with our partner! You make revenue as long as the user stays subscribed. Users unsubscribe over time so it’s very important that you keep an active daily stream of new users coming onboard. Mailing lists and revenues grow rapidly month over month in the first 16 months, assuming you have a steady flow of new subscribers
What revenue is included in the rev-share?
· Reg path: They go down a reg path upon clicking the confirmation link in their email.
· Display/Native ads on newsletters: Frequency depends on the content type. If it’s Bargain Hunters, Bible Verses or Horoscopes (and a few others) then they receive two per day. Most other content categories are 1 per day.
· Third Party Solo emails: Each user also receives third party offers once or twice per day depending on the content. Offer emails don’t start for about a week after they subscribe (so not to exhaust them before they get the chance to open the content newsletters).
· Display/Native ads on newsletters: Frequency depends on the content type. If it’s Bargain Hunters, Bible Verses or Horoscopes (and a few others) then they receive two per day. Most other content categories are 1 per day.
· Third Party Solo emails: Each user also receives third party offers once or twice per day depending on the content. Offer emails don’t start for about a week after they subscribe (so not to exhaust them before they get the chance to open the content newsletters).
How will subscribers opt out of my Co-branded newsletter?
· Subscribers can opt out at any time, with a couple of clicks.· Our in house Customer Service department fields emails and calls from subscribers. We seek resolution ASAP and escalate to CEO when necessary.· Proactive: We use multiple scrubbing filters (some third party, some in-house) to remove duplicate subscribers, bots, known complainers, bad addresses and other undesirable subscribers.· Weekly database scrubs: We systematically cancel subscriptions for users who do not engage with our newsletters in a given time period. This assures only the most qualified users remain as customers.
What is the average lifespan and value of a subscriber?
Average lifespan and value of a subscriber depends on the quality and source of the subscriber. Analytics indicate that subscribers tend to stick around for 6-8 months on average and the total lifetime value averages $3.00 per user.
Whose mailing domains and IP are used to my send Co-branded newsletter?
ArcaMax mailing domains are used to send Co-branded newsletters. To emulate our successful, internal emailing system we are using the same internal processes and platforms for our white label Partners that we use for our own newsletters.Most mailings are on ArcaMax’s in-house ESP but we use multiple partner ESPs to allow for diversification and redundancies.
What types of newsletters are available and where does the newsletter content come from?
We have vast resources of syndicated news, features, comics, columns and other desirable content from nationally recognized content organizations. Below is a list of COBRA enabled newsletters to choose from:
COBRA categories:
Politics
Proud Progressive
Righteous Right
Parents
Personal Finance
Business News
Current News
Entertainment News
Weird News
Travel
Recipes
Cats & Dogs
Furry & Funny Animal Videos
Automotive
Gardening Tips
Bargain Hunters
Jokes
Cute & Crazy Kids Videos
Women
Health & Fitness
History & Quotes
Trivia
Vocabulary
Science & Technology
Bible Verses
Horoscopes
Senior Living
ArcaMax Games
Home & Consumer
Sports Update
Weather
Photo of the Day
Fashion Daily
The Couch Potato
COBRA categories:
Politics
Proud Progressive
Righteous Right
Parents
Personal Finance
Business News
Current News
Entertainment News
Weird News
Travel
Recipes
Cats & Dogs
Furry & Funny Animal Videos
Automotive
Gardening Tips
Bargain Hunters
Jokes
Cute & Crazy Kids Videos
Women
Health & Fitness
History & Quotes
Trivia
Vocabulary
Science & Technology
Bible Verses
Horoscopes
Senior Living
ArcaMax Games
Home & Consumer
Sports Update
Weather
Photo of the Day
Fashion Daily
The Couch Potato
Can partners provide content for the newsletter?
Yes. This is a feature available for managed service clients only. Please ask your representative here
What are the minimum subscriber expectations?
There are no minimum subscriber expectations.
How do we measure success?
· Confirmation rates: This is the primary indicator of the health of a campaign. Due to domain reputation considerations we will pause campaigns not reaching minimum confirmation standards (currently 10-15% depending on the newsletter and audience). It behooves all Partners to attract and sign up users with high intentions of receiving the newsletters.· Opens and clicks are also a factor.
What are the types of COBRA campaigns?
Cobra has four types of subscription campaigns: poll, quiz, subscription widget, and checkbox options.
Poll Campaigns: Polls are great for engaging the audience with topic-pertinent questions. Build your own or use ones provided.
Quiz Campaigns: Quizzes are fun and engaging for users who like to show how much they know. Create your own or use ones provided.
Widget Campaigns: This widget offers a topical newsletter for free to your users. Your Brand Message will appear here.
Checkbox Post Campaign: Collect the user opt-in and post data directly to our API via a URL.
Poll Campaigns: Polls are great for engaging the audience with topic-pertinent questions. Build your own or use ones provided.
Quiz Campaigns: Quizzes are fun and engaging for users who like to show how much they know. Create your own or use ones provided.
Widget Campaigns: This widget offers a topical newsletter for free to your users. Your Brand Message will appear here.
Checkbox Post Campaign: Collect the user opt-in and post data directly to our API via a URL.
How to add a COBRA checkbox to your current form?
To create a cobranded checkbox for your current registration form
1. Open getCOBRA.io and login.2. Select "Campaigns" from the left menu.3. Select "New Campaign+"4.
View the tutorial here:
1. Open getCOBRA.io and login.2. Select "Campaigns" from the left menu.3. Select "New Campaign+"4.
View the tutorial here:
How to create a Cobranded Subscription Widget?
A cobranded subscription widget offers a topical newsletter for free to your users.
1. From your getCOBRA.io account, select "New Campaign +"
2. Enter a "Campaign Name." This is a unique identifying name for this campaign. It's only visible to you in your dashboard.
3. Click "Create a Brand" if you have not added a brand to your account yet.
4. Enter a "Brand Name." This is the name that will appear in emails and widgets. It is your website or app name and does not include any domain (.com, .net, etc...)
5. Enter your "Brand URL." This is your website URL.
6. Enter a Brand Message: This appears when using newsletter widgets only. It's a 30 character call to action like "Free stuff for our subscribers."
7. Select a "Brand Image" from your device: This is the logo which will appear in newsletters and widgets. 300x80px .gif, .jpg or .png are supported.
8. Click "Create Brand."
9. Select a "Newsletter Title" that best suits your audience. The newsletter is offered to everyone that takes a poll, quiz, or opts in directly and it contains your brand.
10. For this tutorial, we've selected Health and Fitness as my cobranded newsletter.
11. Scroll down and click "Save & Go to Next-Step: Campaign Type".
12. Today we are creating a "subscription widget."
This widget offers a topical newsletter for free to your users.
13. Click "Next Step → Widget Details".
14. Check the "Use Brand Message" option if you would like a custom message to appear on your widget. This is optional and can be removed at any time.
15. Scroll down and click "Next Step → Submit Campaign"
16. Click "Submit & Create Campaign."
17. Embed Widget Code: Copy the widget code and then paste into the source code of your website to launch your campaign.
18. Please test your widget by placing it on your site. Enter the "Preview URL" here. Our team will use this URL to approve your campaign.
19. Once our team approves your campaign, enter the Final URL where the widget will be live on your site.
20. That's it. You're ready to start earning additional revenue for your website or app.
Visual learner? View the tutorial here:
1. From your getCOBRA.io account, select "New Campaign +"
2. Enter a "Campaign Name." This is a unique identifying name for this campaign. It's only visible to you in your dashboard.
3. Click "Create a Brand" if you have not added a brand to your account yet.
4. Enter a "Brand Name." This is the name that will appear in emails and widgets. It is your website or app name and does not include any domain (.com, .net, etc...)
5. Enter your "Brand URL." This is your website URL.
6. Enter a Brand Message: This appears when using newsletter widgets only. It's a 30 character call to action like "Free stuff for our subscribers."
7. Select a "Brand Image" from your device: This is the logo which will appear in newsletters and widgets. 300x80px .gif, .jpg or .png are supported.
8. Click "Create Brand."
9. Select a "Newsletter Title" that best suits your audience. The newsletter is offered to everyone that takes a poll, quiz, or opts in directly and it contains your brand.
10. For this tutorial, we've selected Health and Fitness as my cobranded newsletter.
11. Scroll down and click "Save & Go to Next-Step: Campaign Type".
12. Today we are creating a "subscription widget."
This widget offers a topical newsletter for free to your users.
13. Click "Next Step → Widget Details".
14. Check the "Use Brand Message" option if you would like a custom message to appear on your widget. This is optional and can be removed at any time.
15. Scroll down and click "Next Step → Submit Campaign"
16. Click "Submit & Create Campaign."
17. Embed Widget Code: Copy the widget code and then paste into the source code of your website to launch your campaign.
18. Please test your widget by placing it on your site. Enter the "Preview URL" here. Our team will use this URL to approve your campaign.
19. Once our team approves your campaign, enter the Final URL where the widget will be live on your site.
20. That's it. You're ready to start earning additional revenue for your website or app.
Visual learner? View the tutorial here:
Here's an interactive tutorial for the visual learners
What is a sub-camp/sub-campaign?
Sub-Camp: Refers to “sub-campaign” code which we assign to each individual campaign. It identifies the partner (you), newsletter titles being promoted, cost structure(s) and some internal things like which confirmation letter and landing pages are used.
How to create a Cobranded Poll?
To create a cobranded Poll widget
1. Open getCOBRA.io and login.2. Select "Campaigns" from the left menu.3. Select "New Campaign+"4.
View the tutorial here:
1. Open getCOBRA.io and login.2. Select "Campaigns" from the left menu.3. Select "New Campaign+"4.
View the tutorial here:
How to create a Cobranded quiz?
To create a cobranded quiz widget
1. Open getCOBRA.io and login.2. Select "Campaigns" from the left menu.3. Select "New Campaign+"4.
View the tutorial here:
1. Open getCOBRA.io and login.2. Select "Campaigns" from the left menu.3. Select "New Campaign+"4.
View the tutorial here:
How to become a payable COBRA partner?
To become a payable partner, you need to complete your payment settings.
1. Open getCOBRA.io and login.2. Select "Payment Settings" from the left menu.3. Select whether you are an individual or representing a company.4. Select phone number's country of origin. 5. Enter your phone number, Firt name, last name, company name, address, city, state, ZIP, and country then click "NEXT."6. Select your payment method and enter the corresponding information. Each payment method has a minimum threshold and transaction fees associated with it. You may change your payment method at any time. Click "NEXT."7. Select the appropriate Tax Form for your account. (Unsure of which form to use? Select the tax form questionnaire for more details.)8. Click "Complete Form."9. Complete the selected tax form.10. Click "Next" and that's it. You're done. Your status will change from "Unpayable" to "Active."
View the tutorial here:
1. Open getCOBRA.io and login.2. Select "Payment Settings" from the left menu.3. Select whether you are an individual or representing a company.4. Select phone number's country of origin. 5. Enter your phone number, Firt name, last name, company name, address, city, state, ZIP, and country then click "NEXT."6. Select your payment method and enter the corresponding information. Each payment method has a minimum threshold and transaction fees associated with it. You may change your payment method at any time. Click "NEXT."7. Select the appropriate Tax Form for your account. (Unsure of which form to use? Select the tax form questionnaire for more details.)8. Click "Complete Form."9. Complete the selected tax form.10. Click "Next" and that's it. You're done. Your status will change from "Unpayable" to "Active."
View the tutorial here:
Here's an interactive tutorial for the visual learners
What is a campaign?
A campaign is a kind of offer, which you will integrate into your site and display to users in order to monetize your website. We assign a unique campaign code to each individual campaign in your account. This code associated you, the brand, with the newsletter you are promoting, the revenue structure and other internal things like confirmation letters and landing pages.
What email address should I use to test the campaign?
A fresh unique email address. Using the same email address more than once, even across a different campaign, will trigger a non-subscription event.
Are pixels permitted?
Yes. This is a managed service feature only.
What are the API instructions?
SAMPLE CHECKBOX (POST) CAMPAIGN API:
https://getcobra.io/ext/post/SOURCE?email=[EMAIL_TO_SUBSCRIBE]
SAMPLE POLL/QUIZ CAMPAIGN API:
https://getcobra.io/ext/poll/SOURCE?ud=cobrawidget&fmt=fluid
SAMPLE SUBSCRIPTION WIDGET CAMPAIGN API:
https://getcobra.io/ext/sub/SOURCE?ud=cobrawidget&fmt=fluid
Note: Any spaces or wrong characters in the string will cause an error in posting.
https://getcobra.io/ext/post/SOURCE?email=[EMAIL_TO_SUBSCRIBE]
SAMPLE POLL/QUIZ CAMPAIGN API:
https://getcobra.io/ext/poll/SOURCE?ud=cobrawidget&fmt=fluid
SAMPLE SUBSCRIPTION WIDGET CAMPAIGN API:
https://getcobra.io/ext/sub/SOURCE?ud=cobrawidget&fmt=fluid
Note: Any spaces or wrong characters in the string will cause an error in posting.
How can I view my revenue report?
Revenue reports are made available on or about the 10th of the month. View your previous month’s revenue share report here: https://getcobra.io/partner/reports/cbrevshare
How can I view information about my subscribers?
Please use the Campaign Stats to view subscriber information, confirmation rates, and open rates. Here's a direct link: https://getcobra.io/partner/reports/campstats
How can I view my time/date stamp?
Use the Subscriber Data report to view information about your leads' time/date stamp. Here's a direct link: https://getcobra.io/partner/reports/spexport
How often are reports updated?
Every 24 hours overnight. Real time states are not available.
What are your API responses and what do they mean?
These are our API response codes and insight to their meaning:
SUBPEND
Subscription Pending – user will be sent the confirmationletter. The correct/desired response.
SUBOK
The user was subscribed as a result of this request
PRESUBSAME
The user is already subscribed from another source
PRESUBOTHER
The user is already subscribed from another source
BADEMAIL
The email address format is incorrect
BADSOURCE
The source/sub‐camp is not recognized
BADLIST
The list name is not recognized
FAIL
An internal unspecified error occurred
MASTERUNSUB
This user is on our “master unsubscribed” list, meaning they arepegged as bots, abusers or have consistently submitted butnever confirmed.
BADLEADID
The non‐blank LeadId included in the request was longer than50 characters or contained non‐alphanumeric characters.
DUPREQUEST
A duplicate request has been received from the same sub‐camp,same email address and same set of ListIds in the last 300seconds.
SUSPECTEDABUSE
The email address has come through our system 12 or moretimes (requests) but has never started a subscription.
uerr.dateconlimit
Email address has more than 50 contact records for the currentdate.
uerr.datepending
Email address has more than 3 unconfirmed subscriptionrequests for the current date.
REJECTEMAIL Our external email validation service rejected the address
TLD‐REJECT
The email address was rejected due to domain restrictions.
SUBPEND
Subscription Pending – user will be sent the confirmationletter. The correct/desired response.
SUBOK
The user was subscribed as a result of this request
PRESUBSAME
The user is already subscribed from another source
PRESUBOTHER
The user is already subscribed from another source
BADEMAIL
The email address format is incorrect
BADSOURCE
The source/sub‐camp is not recognized
BADLIST
The list name is not recognized
FAIL
An internal unspecified error occurred
MASTERUNSUB
This user is on our “master unsubscribed” list, meaning they arepegged as bots, abusers or have consistently submitted butnever confirmed.
BADLEADID
The non‐blank LeadId included in the request was longer than50 characters or contained non‐alphanumeric characters.
DUPREQUEST
A duplicate request has been received from the same sub‐camp,same email address and same set of ListIds in the last 300seconds.
SUSPECTEDABUSE
The email address has come through our system 12 or moretimes (requests) but has never started a subscription.
uerr.dateconlimit
Email address has more than 50 contact records for the currentdate.
uerr.datepending
Email address has more than 3 unconfirmed subscriptionrequests for the current date.
REJECTEMAIL Our external email validation service rejected the address
TLD‐REJECT
The email address was rejected due to domain restrictions.
How do I use the Co-Brand Revenue Share Report?
The Co-Brand Revenue Share Report shows the your revenue earned for the previous month.
1. Open getCOBRA.io and login to your account.
2. Select "Reports" and then click on "Co-Brand Revenue Share."
3.Select your desired "Month".
Please note that revenue reports are available on the 10th for the previous month.
4. Select an "Output" type.
HTML will render formated on the page.
CSV will export a downloadable data file.
JSON will render JSON formatted data.
5. Click Run.
6. That's it. Your done! Continue on to understand your report better.
7. Revenue for Month of: This report shows revenue earned in this month.
8. ArcaMax Contact: This is your white glove COBRA representative.
9. Report Date: The date that your report was generated.
10. Partner Revenue Share Total: This is the revenue amount that you have earned in this month.
11. Campaign Breakdown: This shows how many new unique subscribers your campaign gained in this month and how much revenue was earned from each campaign.
12. Revenue Breakdown: Your getCOBRA.io account accrues revenue from several sources. This is a breakdown revenue from each source.
13. Cautionary Note Regarding Preliminary Results: Revenue is not finalized until the 20th of the month. The minimum for payment is $200 USD / $400 International. Revenue less than the threshold will be credited to your balance for future payment.
Visual learner? View the tutorial here:
1. Open getCOBRA.io and login to your account.
2. Select "Reports" and then click on "Co-Brand Revenue Share."
3.Select your desired "Month".
Please note that revenue reports are available on the 10th for the previous month.
4. Select an "Output" type.
HTML will render formated on the page.
CSV will export a downloadable data file.
JSON will render JSON formatted data.
5. Click Run.
6. That's it. Your done! Continue on to understand your report better.
7. Revenue for Month of: This report shows revenue earned in this month.
8. ArcaMax Contact: This is your white glove COBRA representative.
9. Report Date: The date that your report was generated.
10. Partner Revenue Share Total: This is the revenue amount that you have earned in this month.
11. Campaign Breakdown: This shows how many new unique subscribers your campaign gained in this month and how much revenue was earned from each campaign.
12. Revenue Breakdown: Your getCOBRA.io account accrues revenue from several sources. This is a breakdown revenue from each source.
13. Cautionary Note Regarding Preliminary Results: Revenue is not finalized until the 20th of the month. The minimum for payment is $200 USD / $400 International. Revenue less than the threshold will be credited to your balance for future payment.
Visual learner? View the tutorial here:
Here's an interactive tutorial for the visual learners
How do I use the Campaign Stats report?
The Campaign Stats report shows the number of users submitted, the number of users that confirm their subscriptions, and your campaign's confirmation rate. This report also shows your total subscribers, cobranded newsletter open rate and votes for polls.
1. Open getCOBRA.io and login to your account.
2. Select "Reports" and then click on "Campaign Stats".
3. Select your desired "Campaign". Use the ***No Selection*** option to view all of your campaigns at once.
4. Enter a Date Range.
5. Or select a predefined range. Leave dates blank for Lifetime Stats.
6. Select an "Output" type.
HTML will render formatted on the page.
CSV will export a downloadable data file.
JSON will render JSON formatted data.
7. Click Run.
8. That's it. Your done! Continue on to understand your report better.
9. The Campaigns Stats report is your main stats report for billing. The SUB CAMPAIGN breakdown provides unique individual campaigns reporting for the time specified
10. Key: This is your campaign's unique identifier.
11. Name: This is a unique identifying name for this campaign. It's only visible to you in your dashboard.
12. Type: Cobra has four types of subscription campaigns: poll, quiz, subscription widget, and checkbox options.
13. Submissions: the number of unique leads submitted (SOI)
14. New Subs: The number of confirmed unique users (DOI). We share revenue with you based off the number of confirmed unique users.
15. Confirm Rate: This is the ratio of new subs to submissions. This rate must be 10-15% depending on the newsletter and audience. Better confirmation rates yield higher revenue shares.
16. Total Subscribers: The number of users subscribed to your cobranded newsletter on this date.
17. Open Rate: the ratio of cobranded newsletter opened to the number cobranded newsletters sent. High open rates increase your revenue share.
18. Vote Counts: Exclusive to polls and quizzes. A tally of the votes submitted for each response.
19. Summary: The SUMMARY breakdown provides total reporting for the time specified for the campaign(s) selected.
20. Have questions? Contact your getCOBRA.io partner support here: https://getcobra.io/partner/helpdesk/contact
Visual learner? View the tutorial here:
1. Open getCOBRA.io and login to your account.
2. Select "Reports" and then click on "Campaign Stats".
3. Select your desired "Campaign". Use the ***No Selection*** option to view all of your campaigns at once.
4. Enter a Date Range.
5. Or select a predefined range. Leave dates blank for Lifetime Stats.
6. Select an "Output" type.
HTML will render formatted on the page.
CSV will export a downloadable data file.
JSON will render JSON formatted data.
7. Click Run.
8. That's it. Your done! Continue on to understand your report better.
9. The Campaigns Stats report is your main stats report for billing. The SUB CAMPAIGN breakdown provides unique individual campaigns reporting for the time specified
10. Key: This is your campaign's unique identifier.
11. Name: This is a unique identifying name for this campaign. It's only visible to you in your dashboard.
12. Type: Cobra has four types of subscription campaigns: poll, quiz, subscription widget, and checkbox options.
13. Submissions: the number of unique leads submitted (SOI)
14. New Subs: The number of confirmed unique users (DOI). We share revenue with you based off the number of confirmed unique users.
15. Confirm Rate: This is the ratio of new subs to submissions. This rate must be 10-15% depending on the newsletter and audience. Better confirmation rates yield higher revenue shares.
16. Total Subscribers: The number of users subscribed to your cobranded newsletter on this date.
17. Open Rate: the ratio of cobranded newsletter opened to the number cobranded newsletters sent. High open rates increase your revenue share.
18. Vote Counts: Exclusive to polls and quizzes. A tally of the votes submitted for each response.
19. Summary: The SUMMARY breakdown provides total reporting for the time specified for the campaign(s) selected.
20. Have questions? Contact your getCOBRA.io partner support here: https://getcobra.io/partner/helpdesk/contact
Visual learner? View the tutorial here:
Here's an interactive tutorial for the visual learners
How do I use the Subscriber Data report?
The Subscriber Data report shows this report allows you to export subscriber leads you have passed to getCOBRA.io to help optimize the campaign or reconcile totals.
1. Open getCOBRA.io and login to your account.
2. Select "Reports" and then click on "Subscriber Data"
3. Select your desired "Date Range".
4. Select your desired "Sub Campaign."
5. For a detailed report, select all of the "Fields" available.
6. Select an "Output" type.
HTML will render formatted on the page.
CSV will export a downloadable data file.
JSON will render JSON formatted data.
7. Click Run.
8. That's it. Your done! Continue on to understand your report better.
9. Subscriber Data Results: this report allows you to export subscriber leads you have passed to getCOBRA.io to help optimizethe campaign or reconcile totals.
10. Usefulness: This report is useful for verifying lead passage from sources, by email address and examining validity of leads – look for bot‐generated or otherwise suspicious email addresses
11. Reading the report: This report displays your user's email address, time/date lead received, action (defines the lead status), campid (unique identifier for your offer), and subcampsrc (optional field that is passed to help you track internal subid).
12. Have questions? Contact your getCOBRA.io partner support here: https://getcobra.io/partner/helpdesk/contact
Visual learner? View the tutorial here:
1. Open getCOBRA.io and login to your account.
2. Select "Reports" and then click on "Subscriber Data"
3. Select your desired "Date Range".
4. Select your desired "Sub Campaign."
5. For a detailed report, select all of the "Fields" available.
6. Select an "Output" type.
HTML will render formatted on the page.
CSV will export a downloadable data file.
JSON will render JSON formatted data.
7. Click Run.
8. That's it. Your done! Continue on to understand your report better.
9. Subscriber Data Results: this report allows you to export subscriber leads you have passed to getCOBRA.io to help optimizethe campaign or reconcile totals.
10. Usefulness: This report is useful for verifying lead passage from sources, by email address and examining validity of leads – look for bot‐generated or otherwise suspicious email addresses
11. Reading the report: This report displays your user's email address, time/date lead received, action (defines the lead status), campid (unique identifier for your offer), and subcampsrc (optional field that is passed to help you track internal subid).
12. Have questions? Contact your getCOBRA.io partner support here: https://getcobra.io/partner/helpdesk/contact
Visual learner? View the tutorial here:
Here's an interactive tutorial for the visual learners
What is the difference between a submit (SP) and a confirm (S)?
These terms define the status of a lead that you have provided to us. A submission is a user that has provided their email address but not confirmed their request via email. A confirm is a user that has confirmed their request via email. We share revenue for confirmed users. Here are additional status descriptions:
o SP - Subscription Pending
o S - Subscription Confirmed.
o A - Subscription Pending, Already subscribed to something via one of your subcamp ids. (In other words, you have already provided this subscriber.)
o AO - Subscription Pending, Already subscribed to something via a different subcamp.
o U - Unsubscribe
o PVR - Prevalidation Reject; Our email validation service rejected this lead.
o PVP - Prevalidation Pass; Our email validation service accepted this lead.
o PVP2 - Prevalidation Recent Pass; Our email validation service accepted this lead recently.
o SP - Subscription Pending
o S - Subscription Confirmed.
o A - Subscription Pending, Already subscribed to something via one of your subcamp ids. (In other words, you have already provided this subscriber.)
o AO - Subscription Pending, Already subscribed to something via a different subcamp.
o U - Unsubscribe
o PVR - Prevalidation Reject; Our email validation service rejected this lead.
o PVP - Prevalidation Pass; Our email validation service accepted this lead.
o PVP2 - Prevalidation Recent Pass; Our email validation service accepted this lead recently.